When something is going as well as Key Connect, it’s hard not to want to make it even stronger! To that end, Key Connect is doubling the size or our service team, adding product specialists and creating separate divisions for all three companies:  Keystone, Dutchmen and CrossRoads. We are also implementing Aimbase, a powerful new lead nurture software platform that will score leads based on prospect interactions with our product shopping specialists as well as their activity on the websites. We will send only highly engaged leads your way via email notifications, a web-based lead portal, and a smartphone app for iOS and Android. We will also be able to provide you with valuable reporting that includes your Key Connect lead activity and national dealer benchmarking so you can see how your activity ranks among your peers. 


Once we’re live, Aimbase will send an email invitation to the dealership’s main lead contact to create your lead account credentials.  From there, you can download the app and use those same credentials to access your leads from anywhere.  Keep your eye out for those instructions and app details on January 8.

We want to make sure that Key Connect leads are getting to the right people in your organization. If you feel like we’re not connecting the dots, please take a moment to update your contact information.




* Indicates Required Field

Keystone RV
CrossRoads RV
Dutchmen RV


First impression is everything.  We’ve changed our routing rules from sending the lead to the two closest dealers to sending it only to the first closest dealer.  The lead will be exclusively yours for two business days from the time it arrives, and then it will be automatically routed to the next dealer if it’s not opened by you. Internet shoppers expect immediate results, and will thank you for your attention.


If the customer provided a phone number, give them a call!  Even internet shoppers sometimes want to talk to a live person. The phone number field is optional, so if they’ve taken the time to enter their number, this is likely their preferred communication method.


Many of these leads ask for pricing up front.  It’s frustrating, we know. You probably have your own feelings about how to handle this. The feedback we’ve received is that if the customer can’t at least gauge what the unit will cost, they’ll move on. 


If you do communicate, make sure to follow up.  You know this already. Even if the customer doesn’t visit on the first point of contact, we hope you’ll continue to follow up with Key Connect leads. They often come back to our personal shoppers when they lose contact




Want to chat more?

Tell your DSM how else we can help!



We will make this program better with your input! You can also feel free to reach out to the Key Connect team to chat about a prospect, give us advice or ask questions.


Ashley Adamaitis, Key Connect program manager

574.535.2161   adams@keystonerv.com

Aidan Coronel, Keystone RV personal shopper (western US and Canada)

574-535-2132   coroa@keystonerv.com

John Thomas, Keystone RV personal shopper (eastern US and Canada)

574-535-1492   thomasj@keystonerv.com

Crossroads & Dutchmen product shopping specialists to be announced soon! Check back for details.