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New Floorplans Keep Bullet Ultra Lite Sales Booming

Following a year that saw market share increase by 16.4%, according to Statistical Surveys, Inc., Keystone Bullet and Bullet Premier are experiencing additional growth during the first three months of 2013. Two new floorplans in particular, the Bullet 298BHS and the Premier 32BHPR, are drawing retail show crowds along with significant sales.    

According to product manager Brian Hyde, the Bullet 298BHS has been a real show stopper.

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“Weighing in at 5700 pounds, it is easily half-ton and full-size SUV towable yet offers an incredible amount of sleeping capacity accommodating up to 10 children and adults,” states Hyde.  “The rear ‘play-room’ comes complete with a dinette, bunk beds, and tri-fold sofa.”   Throughout the trailer you will see Bullet styling clues such as Williamsburg furniture and leather sofa accented with ‘baseball’ stitching.   Adds Hyde, “Luxury styling with no sacrifice to weight and cost have been Bullet hallmarks.”

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Another hot floorplan is the Premier 32BHPR.  The entertainment center literally occupies one full wall of the coach and features a 46-inch LCD TV, multi-function electronics, 10 storage compartments, and smoked-glass mullion cabinet doors.  Like all Bullet Premiers, the interior is highlighted with upgraded Williamsburg furniture, 7-foot tall arched ceilings, and 8-cubic foot refrigerators.  The gel-coat color-infused front cap, frameless windows and outdoor kitchen on the 32BHPR are definite attention grabbers. 


Hyde attributes Bullet’s growing success to the unique position the brand has staked out in the marketplace. “From the day we launched Bullet four years ago we have focused on delivering ultra lite towability combined with eye-catching appearance and generous accommodations.   The Bullet 298BHS and Premier 32BHPR illustrate our focus on livability and style and customers have responded.  Best of all, we are not done yet!”

Written by Fred Greene

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